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Using Marketing to Encourage Global Change

November 18, 2019 3:30 PM

“As a marketing major and a public health major, being able to combine my interests for an organization that works across so many countries and projects was really amazing and a formative part of my professional development.” Ian Joselow, NTC ’20, says of his experience interning at Global Citizen this past summer. Global Citizen is an international nonprofit that seeks to eradicate extreme poverty by 2030, in line with the UN Sustainable Development Goals. Ian worked in the Global Marketing department, helping to create campaigns for the annual Global Citizen Festival.

Ian describes the type of work he did: “I assisted across all our marketing initiatives for the festival and for Global Citizen. No two days were exactly the same but for example I helped create concepts for different brand activations for partners and then write general partnership proposals, I would make presentations on how we can expand our reach to different demographics, I'd write copy for our social media pages, work closely with our rewards program and be the point-of-contact for any of our Global Citizen community members that had questions about our rewards program, as well as any as-needed projects that could range from taking meeting minutes to filing expense reports, to even trying to figure out the logistics of planning a 5,000 person event by the end of the  month (I did a lot of things!).” 

​​​​The Global Citizen Festival is a music and social change festival in Central Park in New York City that provides a platform for world leaders, corporate decision-makers, and celebrities to make commitments to creating systemic global change. The festival is in September every year and Ian knew he had to attend to see for himself the event he had worked so hard to market.  He worked remotely as his semester started back up in New Orleans and applied for a grant through NTC. His internship work was a perfect fit for grant funding and he was awarded the funds to travel back to NY for the festival. At the event, he got to learn about how other departments in the organization function. “I worked with the business development team, and more specifically the global philanthropy team, on working on all the VIP experiences that our highest donors and highest-profile individuals got to experience. The day before the festival I helped staff an exclusive cocktail hour in Central Park as well as during the day of the festival I was helping manage the VIP tent behind the stage and serve as VIP concierge.” he shares.

This internship was not only an exciting chance to be part of a global movement but an opportunity to build his resume and skill set. It helped Ian to explore his options for after graduation in May. Ian is excited about his future and says “I may decide to concentrate on this type of work and focus on corporate social responsibility initiatives for entertainment companies or strategic partnerships and brand activations!”